Lavazza opens a new training center in Albania, in partnership with Marketing & Distribution

The new Training Centre, a symbol of coffee expertise, research and experimentation, is opened today with a dedicated event and the official presentation of the "Renovation Project" for the Classics coffee range.

Lavazza, the famous coffee company in Turin in cooperation with Marketing & Distribution, opened this 6th day of November 2019 a new Training Center in Albania. With a coffee consumption of 3.1 kg per capita per year, the special coffee school in Albania is the result of a joint initiative Lavazza - Marketing & Distribution and will provide training for the coffee specialists and allow them to research and experiment new recipes for coffee and food. This center is another step in the company's commitment to spreading Italian coffee culture in Albania.

“With the new Lavazza Training Center in Tirana, we aim to introduce the art of coffee preparation to maintain the excellence of our product at the time of extraction and consumption, but also to become a benchmark for the professionals in the hotel industry, offering ideal solutions, lessons and training spaces for those who have turned their passion for the coffee into a profession and for those who simply want to learn the art of the perfect coffee”, said Marcello Arcangeli, Head of Lavazza Training Center.

“With the expanding network of Training Centers worldwide and being the largest coffee lab of its kind, we aim to bring the culture of world-class of Italian coffee of Lavazza to Albanian coffee lovers”, commented Riccardo Codognola, Head of Marketing for Central Europe and MENA. "Albania is an important and strategic market for Lavazza, and a nation of passionate about coffee, who have recently a higher attention to product quality, which has brought a larger and wider curiosity. Albania has always provided many opportunities and challenges and Lavazza is proud to be one of the leading Italian players in the market. With the new Training Center, we are ready to share our expertise with professionals, as well as to bring this brand closer to our Albanian consumers, keeping in mind that our goal is to always provide the true Italian coffee experience by offering a perfect combination of quality and Italian culture”.

“We are very happy about this important step in our partnership with Lavazza, one of the most popular coffee brands in the world. With this partnership, we are making a further progress,” added Artur Marika, Sales & Marketing Manager at Marketing & Distribution.

The Lavazza Training Center, in the Marketing & Distribution premises located at Tirana – Durrës highway, Km 10, is built with an Italian design and features all the functionality existing at other Lavazza training centers around the world. Courses will be offered for baristas and all professionals to equip them with the necessary skills and knowledge on the taste, cultivation and processing of the coffee, as well as the art of milk and design. Each year, bartenders and bartenders will learn the art of coffee making and will be introduced to a Perfect Mix program to create unique, high quality cocktails.

The specialty of the Lavazza Training Center, in addition to the best technical equipment, relates to the unique training and further education of our local trainers, in constant contact with the Lavazza International Training Center in Turin - recently certified by SCA Specialty Coffee Association as the main training campus. With more than 50 centers around the world, the Lavazza Training Center is the largest coffee training center of its kind not only in Italy but worldwide. Experts work with passion and creativity on innovations and creating the perfect coffee experience.

Lavazza Training Centers in Turin and around the world are a true expression of Lavazza's DNA, created by tradition, quality and continuous innovation. From the intuition of Luigi Lavazza, who invented over 120 years ago the Italian art of blending different types of coffee to get a perfect and lasting flavor, to the continuing commitment to quality from cultivation to production, preparation and service, Lavazza is always at the forefront, with the aim of spreading and enriching Italian coffee culture.

In 2018, more than 6,000 courses took place at Lavazza Training Centers worldwide with more than 38,000 participants. Moreover, many of them were introduced to the art of perfect espresso preparation through workshops and trainings, such as at trade events and fairs.

Along with the partnership between Lavazza and Marketing & Distribution, the new Training Center is the result of an excellent project between the two brands.

At the event, Lavazza's international trainers unveiled a range of Lavazza specialties and officially introduced The Classic Collection: a mainstay of Lavazza that offers to the lovers of traditional Italian espresso a contemporary twist, created for the perfect coffee in professional terms.

Super Crema, Gran Espresso, Gran Espresso Dark Roast, Crema and Aroma are a mixture of perfection and balance - they are the result of a masterful selection of the best coffee origin, combined with the latest baking techniques.

The tradition of Italian espresso and Lavazza's history come together to offer their taste and aroma that have transformed the habit of Italian espresso into an international trend.

About the Lavazza Group

Established in Turin in 1895, the Italian coffee company has been owned by the family of the same name for four generations. Among the most important manufacturers in the world, the Group currently operates in more than 140 countries through subsidiaries and distributors, with 64% of revenues coming from markets outside Italy. Lavazza employs over 4,000 people, with a turnover of € 1.87 billion in 2018. [In its financial statements on 31/12/2018, Lavazza Group has for the first time declared its income and equity values according to International Financial Accounting Standards (IFRS)]. Lavazza, one of the world’s top 100 brands by reputation according to the Reputation Institute, is now the ninth global business for Corporate Responsibility according to Global Rep Track 2019 ranking, ranking first in the sector of Food & Beverages and the Italian business community. Lavazza created the concept of blending - or in other words the art of combination different types of coffee from different geographical areas - and this continues to be a distinctive feature of most of its products. The company also has a 30-year experience in producing and selling coffee systems and products. It was the first Italian business to offer capsule express systems. Lavazza operates in all segments of the business: coffee in-house, out-of-house and office coffee services, always focusing on innovation in consumer technologies and systems. Lavazza has managed to develop its brand consciousness through important partnerships perfectly in line with its brand internationalization strategy, such as those in the world of sports with Grand Slam tennis tournaments, and those in the arts and culture fields with prestigious museums such as New York's Guggenheim Museum, State Hermitage Museum of St. Petersburg and the National Gallery of Victoria of Melbourne. Companies part of the Lavazza Group include France’s Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark’s Merrild (2015), North America’s Kicking Horse Coffee (2017), Italy’s Nims (2017) and Australia’s Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional Business Unit was created, which includes the leading Office Coffee Sector (OCS) and Vending systems Flavia and Klix.

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